$('#prodShow').cycle({ 
    fx: 'scrollRight',
    speed: 'slow', 
    timeout: 0, 
    next:   '#nextProd', 
    prev:   '#prevProd'
});

$('#productDesc').cycle({ 
    fx: 'fade',
    speed: 'slow', 
    timeout: 0, 
    next:   '#nextProd', 
    prev:   '#prevProd'
});